GENESIS

Genesis is an American company specializing in the development, marketing, and production of high-end tennis products. Our mission is to revolutionize the sport of tennis by creating products that give you a competitive edge over your opponents. Founded by a group of tour level players in 2006, we began to research various strings and their composition. After several years of testing and various data analyses, we were ready to enter the market. In May 2009, Genesis launched with two new polyester strings that took the market by storm. Today, we have a wide selection of strings ranging from polyester, to synthetic gut, and multifilament.